tried n true Beetroot Powder is a 100% Pure and Natural Powder. It is also known as Beta Vulgaris. Beetroot is considered to be a boon for aesthetics Hand-picked by subject experts, shade dried and then grinded into super fine powder. Enriched with Carotenoides, Betalains and Vitamin-B Complex, it is curated for both face and hair Preservative-free, artificial fragrance-free, artificial colour-free, impurities-free and chemical-free, so it suits all skin types Decreases formation of excess melanin, reduces hyper-pigmentation, enhances skin texture, gives natural pinkish glow and removes fine lines and wrinkles (anti-ageing) Nourishes the scalp, adds shine to hair, boosts hair growth and reduces dandruff Cruelty-free and Vegan Beetroot powder is hygienically seal-packed in a user-friendly container to ensure that the user is benefitted with pure and natural essence of Beetroot Powder