Long-Lasting Color: The liquid lip formula provides intense pigment and a vivid matte finish that lasts for hours without touch-ups or transfers. Hydrating Formulation: Infused with nourishing oils like jojoba and avocado, the lip balm conditions lips and prevents cracking or flaking for comfortable wear. Wide Range of Shades: Choose from over 20 diverse lip colors ranging from bold reds and pinks to wearable nudes to suit all skin tones. Convenient Application: The precise brush tip applicator glides on effortlessly for an even coat in one stroke without bleeding or feathering outside the lip line. Dermatologically Tested: The lip balm is enriched with vitamins and antioxidants to moisturize lips without any harsh chemicals and has been tested by dermatologists to be safe for sensitive skin.