Non-Transfer Formula: Designed to stay on your lips without smudging or transferring onto other surfaces, ensuring a clean and long-lasting look. Matte Finish: Provides smatte finish that enhances your overall makeup look Waterproof and Long-Lasting: Offers a waterproof and long-lasting wear, making it suitable for all-day use without frequent touch-ups. Vibrant Shades: The combo of Plumful Cheer and Magenta provides rich and vibrant colors that complement various skin tones.