The formula is smudgeproof and waterproof too! Super Matte & Long Lasting: Forget touch-ups!This is a smudge-proof and transfer-proof formula that stays put for 8+ hours,Enriched with vitamin E, this long-wear lipstick will not dry out your lips. Super Matte & Long Lasting: Forget touch-ups! SUGAR POP Ultrastay Transferproof Lipstick is so long-lasting that it stays intact and budgeproof on most tiresome workdays One Swipe Magic: The richly pigmented formula offers intense matte colour in one swipe. The non-drying formula glides smoothly on lips for a picture-perfect pout Striking Shades: You get to choose from 10 versatile shades including nudes, pinks and reds, each curated to complement all Indian skin tones Premium Packaging: It comes in a premium bullet packaging, making our lipstick a perfect gifting choice All SUGAR POP products are 100% vegetarian, cruelty-free and paraben-free