VEGAN: Does not contain any animal ingredients or animal-derived ingredients. ULTIMATE NOURISHMENT: At the heart of this formula, you'll find Vitamin-E along with Essential Oils : Jojaba Oil, Hyaluronic Acid, Avacado Oil which work together to hydrate & nourish your lips. UNIQUE SHADES: These MATTE Liquid Lip Colors come in 7 Stunning shades - Bare Me (The Perfect Nude), Cinnamon (Warm, Medium shade of Brown), Cherry Bomb (Hot Red), Wild Cherry (Cherry Pink), Cookie (Dark Chocolate), Coral Twist (Coral) & Mauve (Deep Pinkish Purple). You no longer have to fret about not finding the right shade for your skin tone. SMOOTH AND EASY APPLICATION: Its richly pigmented and unique formulation ensures it glides smoothly on your lips giving you a seamless finish in a single stroke. NO ANIMAL TESTING: Ethically created beauty! All our products are Cruelty-free.