Long Lasting: SERY Face Primer is a long-lasting formula that lasts for 12 hrs and ensures a strong grip on the makeup. Hydrating: The goodness of Vitamin E gives an instant boost of hydration by making the skin look nourished, soft, and supple. Lightweight: SERY Face Primer sits on the face feeling weightless and extremely comfortable all day long. Fragrance-Free: This Face Primer has NO added chemical which makes it fragrance-free, hence, it is perfectly suitable for sensitive skin as well. It has a soft, smooth, and velvety texture and diminishes all the pores and fine lines. Breathable: It allows the skin to breathe without clogging pores, minimizing its appearance for a smooth makeup application.