Forget touch-ups: This transfer-proof, kiss-proof lip color won't let you down. The color is vibrant, and the formula stays put for up to 16 hours (so, basically, your entire day) without smudging One end smoothes on ColorStay liquid lip color—we've made it extra plush, so it feels soft on your lips The other end is loaded with glossy goodness for a slick look That conditioning top coat? 99% of its ingredients are moisturizing (including vitamin E, chamomile, and soy extract)—it feels that good! Our promise: You get color that never feels dry, bleeds, or feathers