? PURE NATURAL POWDER: Made from seaweed that is grown in cooler ocean temperatures. No additives or preservatives. ? How to Work with It?: Sprinkle slowly into your water while using your stick blender, otherwise the mixture will clump up and may take days to combine. ? Applications: 0.2% - 5% (Used in gels, emulsions, facemasks, shampoos, bath bombs, etc.) ? Why do we use it in formulations?: Most commonly used as a thickening agent. It helps to preserve moisture in cosmetics and is used as a foam stabiliser in shampoos as well as an emulsion stabiliser in lotions and creams. It's a fine white, somewhat milky powder that gels without the need of heat, meaning it turns into jelly when exposed to water. ? ALCOHOL-FREE I PHTHALATE FREE I NO ADDED COLORS I GMO FREE