Designed & Formulated in the USA, Made in & for Incredible India! Crafted with premium ingredients for outstanding performance. Vibrant, Highly Pigmented Colors with intense color payoff in 12 stunning shades. 100% Vegan & Cruelty-Free: No animal testing, just beauty with compassion. Long-Lasting wear without fading or reapplication. Non-Transfer/Transfer-Proof & Smudge-Proof creamy matte lipsticks that stay put without leaving marks on cups or clothing. Full Coverage in just one Swipe. Get amazing bold, rich color with just a single application. Hydrating Formula which is enriched with Vitamin E, Shea Butter, Argan Oil and Saffron Oil for soft, nourished & moisturised lips. Easy Application: Smooth creamy lipsticks that glides effortlessly to give you flawless lips.