"12 - HOUR LONG STAY: High-intensity matte color that stays on and on! Breeze through meetings, lunches, and more with up to 12-Hour Longwear Naturally Matte Lip Serums." 8-HOUR HYDRATION: With intense matte color comes dollops of nourishment & hydration that lasts for up to 8 hours. Enriched with Vitamin C & E, glide on the lip serum to give your lips a boost of color & care. INTENSE MATTE COLOR: No shady business, just intense matte color! Say hello to the most comfortable matte lip product that you've ever tried. SMUDGE-PROOF & TRANSFER-PROOF: No budging, no feathering! Try the Naturally Matte Lip Serums for high-impact color that doesn't transfer or smudge at all for up to 12 hours. SUITABLE FOR ALL SKIN TYPES: This lip serum is dermatologically tested, Made Safe Certified & is suitable for all skin types.