Super Easy - Cant mess it up - Weightless formula effortlessly sweeps on and is incredibly blendable and buildable. Blendable, Nourishing Color - Super easy to swipe on, this clean formula combines refined pigments with active botanicals for the creamiest feel that’s actually good for your skin. Created for all Indian skin tones - Designed to complement and enhance all Indian skin tones Easy to use & Fun to apply - The Squishy Blush comes in a unique, squishy packaging that's super fun to play with. Second skin finish : Leaves long-lasting, moisturizing color—never dry or patchy Vegan, sulfate free, paraben free, cruelty free and not tested on animals.