Shades to Slay: Choose from 10 exquisite shades designed for Indian skin tones. Vibrant Pigmentation: Experience intense color payoff with this long - lasting, intensely pigmented formula. Effortless Application: Enjoy a unique one - swipe application that's lightweight and non - sticky. All - Day Glam: Stay flawless all day with a transfer - proof, smudge - proof, and non - sticky finish. Cruelty - Free Confidence: Our lipstick is vegetarian and cruelty - free, giving you guilt - free beauty.