9 HR HD FINISH: FACESCANADA Ultime Pro Hd Intense Matte Lips + Primer stays put on your lips for 9 hours straight. The super longlasting matte lipstick keeps you looking gorgeous throughout the day. ULTRA LIGHTWEIGHT COMFORT: The formula is super lightweight. The lipstick feels extremely comfortable throughout wear. PRIMER INFUSED: The lipstick comes with an in-built primer that keeps the lips hydrated and lends a flawless HD finish to the lips. NON-FEATHERING & NON-STICKY: Developed with a built-in moisturizing formula, experience smooth and creamy application along with constant lip care. NO NASTIES: The lipstick is Cruelty-free and Paraben-Free.