MATTE FINISH: Our best-selling primer goes matte! This velvety, oil-free formula delivers a perfect matte finish. SHINE FREE FINISH: This skin perfecting putty primer is infused with kaolin and white charcoal. Velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect PERFECT PAIRING: Use the Putty Primer Applicator for easy and hygienic putty primer application. Apply primer to eyelids prior to eyeshadow application to lock your eyeshadow in place. SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan. All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified.