BRIGHTENS SKIN Tone : one of the most notable benefits of a vitamin C serum is its ability to reduce dullness and reveal a brighter, more even complexion. Vitamin C inhibits melanin production, which can diminish dark spots and hyperpigmentation. PROTECTS AGAINST FREE RADICALS : Every day, our skin is exposed to harmful free radicals caused by UV rays and pollution. These free radicals break down collagen and lead to premature aging. Vitamin C, a potent antioxidant, neutralizes these free radicals, protecting your skin from damage. BOOSTS COLLAGEN PRODUCTION : Collagen is the protein responsible for skin elasticity and firmness. With age, collagen production decreases, leading to sagging and wrinkles. Vitamin C stimulates collagen synthesis, helping maintain youthful skin. REDUCES FINE LINES AND WRINKLES : Regular use of vitamin C serum can minimize the appearance of fine lines and wrinkles by enhancing skin elasticity and hydration. IMPROVES SKIN TEXTURE : By Promoting Cell Turnover, Vitamin C Helps In Exfoliating Dead Skin Cells, Resulting In Smoother And Softer Skin.