Gentle Formula: Typically designed to provide a soft, non-stripping cleanse, ideal for daily use. Natural Ingredients: Often formulated with rice water or rice extract, which are naturally derived. Mild Cleansing Action: Effectively removes dirt, oil, and impurities without harsh effects. Hydrating: Aims to maintain skin’s moisture balance after cleansing. Soothing: Often includes calming ingredients that help reduce irritation or discomfort. Non-drying: Works to cleanse the skin while helping to retain its natural moisture.