Ultra Matte Finish: A rich, chic, and smooth look for your High - Definition Makeup Long-lasting: From application to the moment to take it off, it’s going to stay, definitely. Non-Transferable: To eliminate your touch-up hassle, this lip crayon is transfer-proof to avoid fading and smudging until you want it gone. Waterproof: Drink water, drink wine, those aren’t fading your lipstick anymore. The waterproof formula will ensure the intactness of your lipstick all day long. Lightweight: Lets your lips feel natural and feathery, as the Color It All Lip Crayon Matte will sit on your lips so light, like you’re not even wearing it.