Makeup Baking Formula: The HD Loose Powders help in baking the makeup that results in a smooth & matte coverage. Weightless: The product has a weightless formula that avoids greasiness and visible makeup layering. Mattifies the Skin: The products help mattify the makeup look that looks bright for longer hours. Smoothens Skin & Hides Pores: The product smoothens the makeup look and minimizes the appearance of open pores. Long Lasting: From mattifying the skin to making the makeup look smooth, it makes the makeup last longer than usual.