NEWLY REFORMULATED: We heard you! Our enhanced formula now offers extended wear, dries in just 40-60 seconds, and provides a feather-light feel—because you deserve the best. UNMATCHED LONGEVITY: Designed to withstand your wildest days and nights for up to 12 HOURS. Whatever comes your way, your lip color stays flawless. ETHICAL BEAUTY: 100% vegan and cruelty-free—because beauty should never come with a side of guilt. GORGEOUS SHADES FOR ALL SKIN TONES: From classic nudes to fierce bolds, our shades look delicious on every skin tone. Find your match and own it! HYDRATING MATTE FINISH: Kiss dry lips goodbye! Infused with cocoa butter, shea butter, and avocado oil, this lipstick keeps your lips soft, moisturized, and fabulously matte.