SMUDGEPROOF & TRANSFERPROOF: No more worrying about lipstick stains on your cups, clothes, or phone. ONE SWIPE PIGMENTATION: Delivers intense, rich color with just one swipe, providing full coverage. WATERPROOF: Resistant to sweat, humidity, and water, keeping your lips flawless all day long. MATTE FINISH: A velvety, matte finish that feels comfortable without drying out your lips. LONG-LASTING: Stays intact for up to 12 hours without fading or smudging.